There are thousands of suppliers to the Promotional Products Industry and hundreds of companies that want to sell you their products. You could spend hours and hours perusing the many websites and millions of product options. Shouldn’t you be spending your time building your business, doing what you are skilled in? In this blog post, you will find 5 important things to consider before purchasing promotional items for your company.
Business is built on relationships and building those relationships is where Promotional products can help. Your dynamic personality is Key as well… So consider this when you hand someone your promo item… you ordered 300 pieces of an item… you are now handing out ONE!!! so each ONE has to count.
- Is it something that your prospect/client can use?
- Does it reflect your business/industry?
- Is your Brand/company info displayed in a way that makes sense for your business?
- Can the information be read easily and referred to later?
- Are you Proud of what you are handing out?
My passion lies in knowing what supplier/brand to purchase for promoting your business, sourcing and providing your business with the best options. I am also passionate about ensuring that my clients get the best quality at the best price and of course, the best service.
I have had the benefit of extensive experience with the actual manufacturers and importers of promotional products, as well as in-depth knowledge of printing, engraving, silk screening and all other forms of logo application. You see, many years ago, I was responsible for traveling to the Orient twice a year, to oversee the manufacture of, negotiate the purchase of and scope out (if you will), promotional products for import into Canada.
Many lessons were learned in my travels, not to mention – when traveling in mainland China, you really should know a little of the language and culture!! More on that another time.
I also think it’s important not to let a client buy a product after only seeing it in an email or on a website. I feel that it is paramount that you “touch and feel” the products that adorn your company’s branding. Therefore, I provide samples and after five years of being a home based entrepreneur, I am thrilled that I now have an office and showroom in Newmarket, Ontario that you are welcome to visit. It’s a big step for an entrepreneur to take but I take it with enormous pride and confidence. I invite you to stop by and say hello! You’ll find our location by clicking here.
In the meantime, I’d love your feedback. What have your experiences been in dealing with promotional items? Here on this blog, you’ll get commentluv. This is a great opportunity to leave a link back to your own blog, when you leave a comment.
Until next time,
Cheryl
Tags: Cheryl McCombe, company branding, corporate branding, promotional items, promotional products, promotions company Newmarket, WestPine Promotions
There are many great reasons to use promotional products in your business. They are being positioned more and more, not as a pure product, but as part of the company’s promotional and communications mix.