Cheryl McCombe
Creating a great logo is key to the development of your company’s overall identity and brand development. I can’t stress enough the importance of having a simple, meaningful logo. There are many components to consider when designing a logo. In this blog post, I have outlined 3 of the most important factors to consider.
My passion lies in knowing what supplier/brand to purchase for promoting your business, sourcing and providing your business with the best options. I am also passionate about ensuring that my clients get the best quality at the best price and of course, the best service.
I have had the benefit of extensive experience with the actual manufacturers and importers of promotional products, as well as in-depth knowledge of printing, engraving, silk screening and all other forms of logo application. You see, many years ago, I was responsible for traveling to the Orient twice a year, to oversee the manufacture of, negotiate the purchase of and scope out (if you will), promotional products for import into Canada.
Due to its useful nature, high quality promotional products tend to be kept and used, leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message. And, they are most effective when the target audience is specifically identified. Items can then be selected to appeal to that audience, creating a positive response and eliminating waste distribution.
